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A multi-URL QR code (also called a QR code landing page or link-in-bio QR code) points to a single destination page that lists multiple links, rather than taking the user directly to one URL. This is useful when you want one printed QR code to give users a choice of destinations: your website, your Instagram profile, your booking page, your menu, and your Google review link, all accessible from a single scan.
Because the QR code itself points to a fixed URL (the landing page), the underlying links can be updated without reprinting the QR code. This makes multi-URL QR codes practical for printed materials like menus, brochures, business cards, and event signage where reprinting is costly.
Use a single-URL QR code when you have one clear destination: a product page, a WiFi network, a contact card, or a specific form. Use a multi-URL QR code when you want to give the person scanning a set of options, or when the right destination depends on the user. For most marketing and business use cases, keeping the destination focused to one action produces better results than presenting multiple choices.
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